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Our initial consultation is FREE. We will recommend the best web design solution for your company and ensure that your project is delivered on time and under budget for one flat fee.
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Client Testimonials
“iSynergy did an excellent job designing our new website and has been very responsive for continuing support and updates. Their development process was very professional and helped speed along the timeline...” read more
Dennis King,
Director of Marketing
BEAR Data
Systems, Inc.
Content Writing and Target Messaging
Writing for the web changes all the rules of traditional writing. With the average web users' attention span being a fraction of that of a newspaper or magazine reader, the challenge is to get your message across in the clearest and quickest fashion while retaining your key information.
Effective content writing for the web requires the understanding of the key fundamentals of both your product or service, as well as the target market you are trying to capture in order to write concise and targeted messaging. Key factors include:
Target Market
- Market needs assessment
- Identify the key customer pain points
- Customer profiling based on marketing demographic analysis
Product/Service Positioning
- What is your product or service?
- What are you key features or offerings?
- What makes your product or service special or unique?
Target Messaging and Positioning
- Create a clear and concise message for each feature
- Attach each key point with fundamentals, rather than "jargon"
- Assume the target audience is not familiar with your product or company
- Prioritize key features, based on each target market
Building the "Story" and Meeting Customer Needs
- Build a story that will the hit key needs of the customer
- Keep the customer engaged at every turn
- Integrate your product message as solution to the customer's need
- Once the customer is hooked, provide details and key features of your product
- Finish with a strong and clearly identifiable call to action
Consistent and Integrated Messaging
- Ensure that your content is presented in a professional way
- Ensure that your messaging is consistent across all areas
Search Engine Services
Leveraging Search Engines is one of the most effective ways for your products and services to be found online. Without proper Search Engine Services, you will fail to reach out to your customers, resulting in poor traffic to your website and ultimately lower revenue...
Search Engine Strategy
It takes detailed planning, as well as cutting edge knowledge of the internet as an effective new medium combined with integration of world class marketing and business fundamentals. Without this combination...
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) helps you rank in the top of the free search engine listings, also known as organic or natural search engine listings, not to be confused with the paid or sponsored listings...
Search Engine Marketing (SEM) / Pay Per Click (PPC) Advertising Mgmt
Always looking for new leads and revenue generation? Do you feel that your web site is hidden somewhere in the shadows? What is the best solution to generate web site traffic? How can you invite your prospects to frequently view your site?
Shopping Search Engines / Shopping Networks
Shopping Search Engines and Shopping Networks are another key area within the Search Engine Services umbrella. While shoppers are in search of products within your area, it is critical that you successfully market your online store...
Portfolio
We are proud to have had the opportunity to help develop high quality websites, campaigns, and search engine optimization projects for small, medium, and large businesses. Please feel free to review our portfolio...
